"If you create content regularly, you understand the pressure to always be "on". To be a conveyor belt of ideas. To be writing, filming, editing, posting, and engaging. It's a lot! And then start the cycle all over again with each new post. Being a creator can sound like a dream job from the outside, but in reality, it can be exhausting. So it's really not surprising to me that 52% of creators admit to experiencing burnout - I'm definitely one of them."
"I often used the AI tool as a sounding board for half-baked ideas like the one I was about to enter - my chats had to be a gold mine of unused content. But how did I dig that gold up? I didn't want to waste half an hour digging through ChatGPT history just to find and document my old ideas. Instead of creating, I would be organizing."
Creators face constant pressure to be continuously productive, which contributes to widespread burnout. Forgetting good ideas and fearing their loss creates mental strain and creative migraines. Best ideas often arrive during non-work moments that are inconvenient for immediate capture. Consistency in content is critical for visibility and client work, so losing ideas equals losing opportunities. Using ChatGPT as a quick brain dump and sounding board preserves half-baked concepts. Manually searching chat history wastes time and energy. Automating retrieval of stored ideas prevents organizational work from replacing creation and helps sustain consistent output.
Read at Buffer: All-you-need social media toolkit for small businesses
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