"We want to turn these iconic London black cabs into canvas for hope and help anyone struggling with their mental health as everyone deserves someone to talk to"
"By collaborating with incredible artists from around the world, every taxi becomes its own message of encouragement. When someone spots one of our Beder black cabs, we want it to offer a moment of connection, reflection or support - even if it's only for a few seconds at a traffic light - to spark the conversation and consider trying therapy."
Beder will convert ten London black cabs into public exhibitions decorated by leading artists and illustrators to display mental health messages encouraging connection and wellbeing. The cabs will operate on city streets from Blue Monday (19 January) through April 2026. QR codes inside each cab will link passengers to application details for Beder Therapy Vouchers. The vouchers provide free access to six 50‑minute therapy sessions for adults aged 18+ in the UK through a collaboration with therapy platform Meela. The campaign aims to create moments of connection, reflection, and to encourage people to consider trying therapy.
Read at London On The Inside
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