"Hospitals and clinical buyers aren't looking for more hardware, they're looking for integrated solutions that connect data, service, and outcomes. A hardware-only mindset simply doesn't meet the need anymore. Today's most successful medtech companies deliver a comprehensive experience that integrates five core pillars of innovation: Hardware that forms the clinical foundation Software that connects the experience Data that drives continuous improvement Services that ensure proper use and support, and Logistics that bring everything together at the point of care"
"Medicine is changing quickly with the advances of high-tech products and diagnostic tools. For medtech companies to keep up, they need to transition from a clinic-based environment to using digital tools that capture data, improve workflows, and complement real-world, in-person support. The companies that win are those that make the five pillars-hardware, software, data, services, and logistics-operate as one system inside the customer's workflow."
Healthcare procurement has shifted from buying hardware toward seeking integrated solutions that connect data, service, and clinical outcomes. Medtech success depends on combining five pillars: hardware, software, data, services, and logistics, forming an ecosystem embedded in care. Companies must make these pillars operate as a single system within clinical workflows, using digital tools to capture data, improve workflows, and complement in-person support. In new markets, supporting complete workflows—such as organ screening, recovery, transport, and delivery—creates more value than selling stand-alone devices. Winning market share requires simultaneous deployment of all five pillars to ensure proper use, support, and point-of-care delivery.
Read at Fast Company
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