"Lately, American consumers - myself included - have also discovered just how good Korean makeup is. Seoul nailed the blurry, matte-but-not-drying lip long before the trend came to the United States, and you can now find many of the formulas at Ulta. But Korea's pigment prowess isn't the only beauty innovation finally making its way stateside: K-aesthetics are here to stay, too, from PDRN facials (yes, the salmon sperm ones) to Medicube devices to Everesse's radiofrequency treatments."
"What Is Letybo? Letybo is Korea's number one neuromodulator, commanding roughly 40% of the country's incredibly stacked toxin market. In the United States, it's FDA-approved to treat the glabellar area (the frown lines between your eyebrows). Like Botox, Dysport, Jeuveau, Xeomin, and Daxxify, it's a botulinum toxin A, meaning it smooths lines by temporarily relaxing the muscles beneath the skin."
Korean skin care is known for innovative, gentle formulas and strict ingredient regulations, offering reliable options for sensitive or reactive skin. Korean makeup introduced trends like the blurry, matte-but-not-drying lip and has become widely available in U.S. retailers. K-aesthetic treatments such as PDRN facials, device-based therapies, and radiofrequency procedures have expanded globally. Letybo is South Korea's leading neuromodulator with roughly 40% domestic market share; it is a botulinum toxin A that relaxes muscles to smooth wrinkles and is FDA-approved in the United States for glabellar lines. Off-label uses mirror other neuromodulators, while formulation differences influence spread, side effects, and predictability.
Read at Bustle
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