"We're a young company in the hot space of longevity medicine. We have created personalized programs for tens of thousands of members across 50 states. One of the challenges in the longevity industry now is helping to lead the conversation for people around what a quality solution in longevity looks like that actually delivers results in a space that's very noisy and has a whole spectrum between things that are straight snake oil and then things that are very legitimate."
"But I think it's now captivated everyone's imagination from a consumer perspective, which is great because it shows how people are really motivated to take control of their health. But the way that some companies and brands have responded is to really lean into it from all different directions, even if what they're talking about is not really a longevity solution. I've seen protein powders that were just protein powders six months ago now call themselves longevity powders."
Lifeforce launched in 2021 as a longevity medical program offering personalized plans and has enrolled tens of thousands of members across all 50 states. The longevity space remains nascent and noisy, ranging from outright snake oil to legitimate medical approaches. Consumer interest has surged, prompting some companies to rebrand general wellness products as longevity solutions. Clear differentiation requires evaluating a platform's clinical expertise and the degree of direct, ongoing access clients receive to qualified doctors. Effective longevity solutions combine rigorous clinical oversight, personalized care, and measurable outcomes rather than marketing-driven labels.
Read at Business Insider
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