"For the first time, we are seeing the number of patients undergoing breast reduction and implant removal surpass those opting for augmentation. This reflects a broader shift away from exaggerated curves towards a more natural silhouette, one that better complements active lifestyles and the continued rise of athleisure fashion."
"In my practice, patients most commonly cite discomfort during exercise and concerns around visibility in more form-fitting clothing, such as gym wear. Notably, many older women share that they have only recently become aware of labiaplasty as a solution to symptoms they have experienced for years."
"Patients are becoming more selective. They are less interested in it looking like they've had obvious work done. Women typically talk now more about lifestyle than aesthetics."
In 2025, breast reductions and implant removals outnumbered breast enlargements for the first time, with 4,673 reductions and 847 removals compared to 4,761 enlargements. This trend indicates a preference for comfort and natural silhouettes, influenced by active lifestyles and athleisure clothing. Additionally, there is a rise in facial procedures, particularly brow lifts and labiaplasty, with the latter increasing due to discomfort during exercise. Patients are becoming more selective, focusing on lifestyle rather than exaggerated aesthetics.
Read at www.theguardian.com
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