"FIFA announced a "game-changing partnership" that encourages World Cup rights holders to broadcast the first 10 minutes of games during the June 11-July 19 tournament -- in effect an appetizer encouraging young fans then to watch on traditional channels such as network TV."
"In addition, broadcasters "will be able to stream a select number of matches in full on their YouTube channel, engaging global audiences and promoting where to watch more of the competition," FIFA said."
"FIFA also pledged to share some of its World Cup archive on YouTube "including full length past matches and many more iconic moments in the sport's history.""
"At the upcoming World Cup co-hosted by the United States, Canada and Mexico, FIFA will give "a global cohort of YouTube creators unprecedented access" around the 104-game tournament."
FIFA announced a partnership with YouTube enabling rights-holding broadcasters to stream the first 10 minutes of World Cup matches during the June-July tournament, serving as a promotional tool to drive viewers to traditional television channels. Broadcasters can also stream select full matches on their YouTube channels to engage global audiences. FIFA will share its World Cup archive on YouTube, including complete past matches and historic moments. YouTube creators will receive unprecedented access to the 104-game tournament across the United States, Canada, and Mexico co-hosted event. This expands YouTube's role from a lower-tier sponsor at the 2022 Qatar World Cup, where creators captured behind-the-scenes content.
#world-cup-streaming #fifa-youtube-partnership #digital-media-rights #sports-broadcasting #youth-audience-engagement
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