"In April vanityfair.com received 3.73M visits with the average session duration 06:30. Compared to March traffic to vanityfair.com has decreased by -55.02%. In March, VanityFair.com had puffed up to 8.29 million. Even in February, the number was 6.23 million. That's not all. ComScore agrees. They say VanityFair.com fell to 6 million monthly visits, putting them well behind other entertainment sites like Variety, Rolling Stone, the NY Post's Page Six, and Harper's Bazaar."
"Vanity Fair is now being run by Mark Guiducci, the 36 year old pal of Anna Wintour's daughter. His prior experience is not on a par with Graydon Carter, Tina Brown, or even Radhika Jones. Guiducci is mostly known for running a live event called Vogue World. Since the new regime took over, Vanity Fair has become a mystery to former readers."
"The magazine profiled Trump White House staffers, which was weird enough. They put Kylie Jenner on the cover instead of acknowledging the Oscars. And that wasn't good for Kylie's boyfriend, Timothee Chalamet, who doesn't understand that the cover killed his chances at winning an Academy Award. Indeed, the "Hollywood issue" appeared in December, for some reason. It featured no women, and the wrong men. The message was: "we are clueless.""
"Cover stories are a disaster, too. Another one this winter was actress Margaret Qualley, who's very talented but largely unknown to the greater public. Almost immediately, the story - which had no juice of any kind - was disappeared from the site's homepage. The editors don't seem to know what they're doing or why they're doing it. A big issue is that they got rid of their Hollywood team, which had the connections and the savvy to gauge hits. The current staff has missed covering any of the big movie hits."
VanityFair.com has seen a major drop in web traffic, with April visits reported at 3.73M and average session duration of 06:30. Traffic fell 55.02% compared with March, when visits were 8.29M, and was also down from February’s 6.23M. ComScore reports monthly visits around 6M, placing the site behind entertainment competitors such as Variety, Rolling Stone, Page Six, and Harper’s Bazaar. The magazine’s leadership has changed, with Mark Guiducci taking over, previously known for running Vogue World. Editorial decisions since the change include unusual profiling choices and cover selections that have drawn criticism, alongside disappearing or poorly performing cover stories and reduced Hollywood coverage.
Read at Showbiz411
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