USA Today has started using automated stories to publish schedules for Major League Baseball games, which capitalizes on SEO techniques to promote sports betting advertisements. These articles appear legitimate but are formatted in a standardized way, repeating phrases and skeleton structures to create content. Following the game schedule, readers encounter striking advertisements from gambling platforms, enticing them with promotions. Despite disclaimers about the use of automation and content selection, critics argue this practice conflicts with journalistic integrity and may contribute to escalating gambling addiction issues.
The emerging relationship between journalism and sports betting raises ethical concerns, particularly as automated articles blur the line between objective reporting and gambling promotion.
USA Today is deploying automated sports content aimed at promoting sports betting, a practice that many argue conflicts with traditional journalism standards and may foster gambling addiction.
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