"When you watch KPop Demon Hunters, it is easy to see why it has become the most popular movie that Netflix has ever released. The animated musical's story about a trio of pop stars tasked with protecting humanity from monsters is familiar, but refreshingly different and infinitely more stylish than other narratives like it. The soundtrack is full of undeniable bangers that amplify the movie's gorgeous action and never let you forget that it's a celebration of Korean culture."
"Netflix would not be in such an enviable position right now if it had not entered an agreement with Sony back in 2021 giving it the exclusive US streaming rights to Sony Pictures Entertainment's (SPE) big-screen features following their theatrical runs and home entertainment releases. As part of the deal Sony could still sell direct-to-streaming movies to other platforms. But Sony also agreed to give Netflix first-look rights to any of the films it intended to make or license for streaming."
KPop Demon Hunters became Netflix's most popular film due to a stylish animated musical format, a familiar yet fresh plot about three pop stars protecting humanity, and a soundtrack of energizing Korean pop. The film centers women prominently, an uncommon choice for major-studio genre features. The movie's unexpected arrival amplified its success, prompting Netflix to plan a sequel and franchise. Netflix obtained the film through a 2021 agreement with Sony that granted Netflix exclusive U.S. streaming rights to Sony's theatrical releases and first-look access to Sony projects. Sony retained the ability to sell direct-to-streaming titles elsewhere while offering Netflix early pipeline options.
Read at The Verge
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