"Under this new collab, more TikTok entertainers will be handpicked to turn their stories into scripted or unscripted TV productions that will launch on Tubi. Each creator will get to steer the development and direction of the project they create, with Tubi on deck to guide and provide backing."
"You may have already streamed Terri Joe: Missionary in Miami on the platform, which brought Kelon Campbell's viral TikTok character to life in a full-length Tubi original movie. Under this new collab, more TikTok entertainers will be handpicked to turn their stories into scripted or unscripted TV productions that will launch on Tubi."
"TikTok will play a role in the creator selection process, and during the summer, Tubi will announce a first-round group of aspiring storytellers for the program. Once these shows begin to arrive on Tubi, TikTok plans to tap into the global fandom to help promote each streaming release."
TikTok and Tubi have announced an expanded partnership featuring the Creatorverse Incubator program. This initiative allows handpicked TikTok creators to transform their viral content into original television productions on Tubi's free streaming service. Creators maintain creative control over their projects while receiving guidance and financial backing from Tubi. The selection process involves both TikTok and Tubi, with announcements of the first cohort expected during summer. Following the model of previous successes like Terri Joe: Missionary in Miami, TikTok will leverage its global audience to promote each series launch. This builds on Tubi's existing track record of converting social media personalities into content creators through fan-driven initiatives.
#tiktok-creators #streaming-partnerships #content-development #social-media-to-television #tubi-originals
Read at CNET
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