Double Tap Films, owned by Pratilipi, announced a one-year, non-exclusive TikTok licensing deal for 21 Hindi microdrama titles across the United States, Canada, Brazil, and Japan. The slate includes Avnika Ki Shaadi, Apavitra, and CEO Se Romeo, distributed in Hindi with localized subtitles. The deal is framed as evidence that microdrama IP can extend beyond India’s borders. The shows are adapted from stories already proven with readers on Pratilipi, shifting commissioning toward proven story selection rather than pilots. Double Tap converts Indian-language narratives into 9:16 scripted serials aimed at diaspora viewers and mobile-first audiences. Industry reporting projects India’s microdrama market to grow substantially by 2030.
"Double Tap Films has announced a one-year, non-exclusive TikTok licensing deal for 21 Hindi microdrama titles across the United States, Canada, Brazil and Japan. The slate includes Avnika Ki Shaadi, Apavitra and CEO Se Romeo, distributed in Hindi with localized subtitles. TikTok did not respond to a request for comment."
"In a company statement, Sharlton Menezes, vice president of IP and key partnerships at Pratilipi and Double Tap Films, called the TikTok deal “the first proof point of what we set out to build: a studio whose IP doesn’t stop at India’s borders.” The shows are adapted from stories that have already found readers on Pratilipi. That changes the commissioning logic: not pilot first, but proven story first."
"Double Tap is not trying to invent vertical drama from scratch. It is turning Indian-language stories into 9:16 scripted serials, then taking them to markets where diaspora viewers and mobile-first audiences overlap. The deal makes India not just a market for microdrama, but a possible exporter of the format."
"Lumikai's State of India Interactive Media Report 2025 -the fifth edition of the Indian VC's annual study-puts India's microdrama market above $300 million in revenue just over a year after launch, and projects it could reach $4.5 billion by 2030. The same report puts India's wider interactive media economy at $13.8 billion, across video, gaming, audio, social media and AVFX."
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