"In most American cities, the largest local newsroom still belongs to the local newspaper. But that certainly doesn't mean the largest local news audience always goes to the people with a printing press. And in some cases, the local traffic champ isn't even a TV station or public radio station - it's a for-profit, digital-native news site."
"So we're debuting a new regular set of traffic rankings for you - the top local for-profit digital-native news sites. This joins our similar rankings for local newspapers, nonprofit news sites, and public media outlets. Over the years, we've told you about plenty of local for-profit successes, from Ohio's Richland Source and Idaho's BoiseDev to North Carolina's The Assembly and California's Lookout Santa Cruz - founded by longtime Nieman Lab columnist Ken Doctor. Now, you'll be able to see which sites are happy to open up Google Analytics each month."
"First, a few words on who's eligible for this list. There is no single database that lists all U.S. local for-profit news sites - just as there is no single list of local nonprofit news sites. So as we do with our nonprofit rankings, we rely on an external trade association to define our universe of sites. To be eligible for these rankings, a news site must be a for-profit member of LION Publishers - LION as in local, independent, online news."
"According to its latest lists, LION has 223 for-profit members and 218 nonprofit m"
Local news audiences are not always tied to the largest local newspaper or traditional broadcast outlets. Some cities and towns have for-profit, digital-native news sites that attract major readership. A new set of traffic rankings will identify the top local for-profit digital-native news sites, complementing existing rankings for local newspapers, nonprofit news sites, and public media outlets. Eligibility is determined using membership in LION Publishers, which defines local, independent, online news. The rankings rely on LION’s lists because there is no single database covering all U.S. local for-profit news sites. The approach enables monthly comparison of site traffic using Google Analytics.
Read at Nieman Lab
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