The Olivia Nuzzi Comeback Is Everything Wrong With Modern Media
Briefly

The Olivia Nuzzi Comeback Is Everything Wrong With Modern Media
"When news broke last September about Olivia Nuzzi's alleged relationship with Robert F. Kennedy Jr., my first instinctwithin minutes, actuallywas sympathy. I sent her a DM: You'll get through this. She responded with a heart. (The fact that I'm opening a column about media narcissism with my own DM slide should tell you everything about how far gone we all are. But I promise this is going somewhere.)"
"More importantly, she was, without question, one of the best political writers of her generation. She was sort of a modern-day political version of Hunter S. Thompson (gonza?), and her work had that rare quality of being simultaneously gossipy and intellectually seriousthe perfect dinner party companion who could pivot seamlessly from Page Six intrigue to deep New Yorker policy deep dive."
"Now, a year later, as Nuzzi reemerges with her memoir American Canto, a new position at Vanity Fair, and a New York Times profile complete with black-and-white glamour shots on Malibu beaches, I find myself less concerned with litigating what happened between her and Robert F. Kennedy Jr.whether it crossed lines, who's telling the truth, whether ex-fiance Ryan Lizza's allegations about a pattern of behavior hold up. What strikes me instead is how her comeback strategy makes perfect sense."
News of Olivia Nuzzi's alleged relationship with Robert F. Kennedy Jr. immediately triggered sympathy and concern about an impending media maelstrom. Nuzzi had been known professionally as a generous, talented political writer who combined gossip with serious policy reporting. Her style was compared to a modern-day Hunter S. Thompson, capable of moving from Page Six intrigue to New Yorker-style policy deep dives. The controversy threatened to consume multiple people and become ugly and personal. A year later, Nuzzi returned with a memoir titled American Canto, a Vanity Fair position, and a New York Times profile featuring glamor shots. Observers focus less on proving wrongdoing and more on the strategic logic of a comeback that prioritizes economic and structural incentives over moral optics.
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