The Indo Daily: Sex on the top shelf - Lifting Ireland's Playboy ban, 30 years on
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The Indo Daily: Sex on the top shelf - Lifting Ireland's Playboy ban, 30 years on
"Five years after its 1953 launch in the States there had never been a single sighting of Playboy on open sale in an Irish store. This didn't deter some vigilant souls from lodging complaints against the magazine with the five-man Censorship of Publications Board. Playboy was duly banned in 1958. When the ban expired in 1959, it was banned again."
"By the turn of the millennium, Playboy was shifting nearly 10,000 copies per month this side of the Atlantic - making it the most popular import after Time and Newsweek. By 2001 a newsagent in Kilgarvan, Co Kerry, was shifting 50 copies a month. As is often the case, when there's a rise, a fall soon follows, and that proved to be true for the empire that was Playboy magazine."
Playboy faced formal bans in Ireland after vigilant complaints reached the Censorship of Publications Board, with bans first imposed in 1958 and reimposed in 1959. The magazine eventually established a market presence, taking decades to gain a foothold and later becoming a high-selling import. By the turn of the millennium Playboy shifted nearly 10,000 copies per month in Ireland, with some local newsagents selling dozens monthly. The magazine's print success reversed as the rise of the internet, smartphones and limitless online pornography outpaced Hugh Hefner's print-era model and contributed to declining sales.
Read at Irish Independent
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