"Their answer, at least for now, is live blogs and video. Written articles are easy for AI systems to scrape, summarize, and serve to users without ever sending them to The Athletic's website. But live blogs are harder to replicate because they're updated in real time, and video is harder to scrape because extracting useful information from it requires significantly more computing power than lifting text from an article."
"That said, the live blog push isn't entirely about staying ahead of AI. Laura Williamson, editor in chief of The Athletic U.K., told Digiday's Sara Guaglione that the goal is to give readers something they can't get simply by watching the game. "We don't want play-by-play updates, because fans are watching. They can see that," she said. "It's what we can give them extra, effectively, that we're really interested in. Or a bit of personality, a bit of fun.""
The Athletic deployed about 55 people for Super Bowl coverage and roughly 30 for the Milan-Cortina Winter Games. The Athletic prioritized live blogs and video to protect reporting from AI because written articles can be easily scraped and repurposed. Live blogs are harder to replicate due to real-time updates, and video requires substantially more computing power to extract useful information. The Athletic aims to offer analysis, personality, and extras beyond play-by-play that viewers cannot get by watching the game. The Athletic's business model depends on offering higher-quality, exclusive reporting and experienced beat writers rather than competing with freely available content.
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