"One high point came early on, realising, pretty soon after we opened, that the shop was so much more than just a shop. It's a public space for magazine lovers to meet like-minded people: other readers, publishers, wannabe publishers. So many interesting people pop by to say hello. One example was fashion designer Junya Watanabe, who liked our black totes so much he bought several hundred and incorporated them into a shirt in his next season."
"We're a part of a very supportive, informal network of like-minded people: the magazine makers, distributors, customers, other shops, educators, all of whom share our desire to remind the world of the power of print. There's not much money to be made in independent publishing, so rather than competing we all support one another. I relied on people like Mark and Jessica at Berlin's Do You Read Me, and Martin at Magazine Brighton, to help me get the shop up and running,"
The shop reached ten years and feels established while requiring continued openness to avoid complacency. Early recognition came that the shop functions as a public space where magazine lovers, publishers, aspiring publishers and a wide range of creatives meet and exchange ideas. Regular visitors include fashion designers, DJs, filmmakers, students, and specialist readers, creating a liberating alternative to closed studios. One notable interaction involved Junya Watanabe purchasing hundreds of branded totes and incorporating them into a garment. The indie publishing scene operates as a supportive, informal network prioritizing collaboration over competition, sustained by inventive magazine makers despite limited financial returns.
Read at Itsnicethat
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