Tech journalist Joanna Stern on leaving the Wall Street Journal and moving on to New Things

"“I really wanted my own channel, to do things on my own terms,” Stern explained in her announcement. “With more humor and personality. And because we're at a moment where we need tech guidance more than ever.”"

"Like those journalists, Stern is relying on a mix of subscriptions and sponsored content (denoted by a large label and her use of a large golden mic in her videos). But Stern isn't leaving legacy media entirely behind: a longtime NBC contributor, she now has a deal with the channel that lets it use her content and customize it for its own platforms, which provides a baseline of stability that many independent journalists would be envious of."

"Stern began working as a technology journalist in 2007, the year Apple launched the first iPhone, and has covered the shifts in the industry through the rise of smartphones, the mobile internet, and AI. Along the way, she won an Emmy and helped launch The Verge, and spent the last 12 years at The Wall Street Journal, where she had a regular video and text column about personal technology."

"I spoke with Stern about her vision for the channel, the work of building up a new audience from scratch, her new book - I Am Not A Robot: My Year Using AI to Do (Almost) Everything - and how she's using AI in her work. Our conversation has been edited for length and clarity."

Joanna Stern began technology journalism in 2007 and covered major industry shifts from smartphones and mobile internet to AI, earning an Emmy and helping launch The Verge. After 12 years at The Wall Journal with regular personal technology columns, she announced she was leaving to make YouTube videos under the channel name New Things. She aims to create content on her own terms with more humor and personality, driven by a need for tech guidance. Her model blends subscriptions and sponsored content, while she also maintains a deal with NBC that allows the channel to use and customize her content for its platforms. She also works on a new book about using AI to do many tasks and uses AI in her work.

Read at Nieman Lab