Spotify is adding narrated long-form magazine articles to its app. Premium subscribers can access the articles as part of their monthly 15 hours of audiobook listening time. Free users can buy individual articles for $1.99. The launch includes more than 650 articles available in English from publications such as Rolling Stone, The Atlantic, Vogue, Variety, Billboard, Vibe, GQ, Wired, Vanity Fair, and Pitchfork. The articles are produced in-house by Spotify’s audiobooks team and are designed to complement existing audio offerings like podcasts. Narration uses a mix of human and digital voices, with digital narration clearly labeled. Spotify expects the format to encourage listening beyond music and to increase engagement with long-form books.
"Spotify announced on Tuesday that it's bringing narrated long-form magazine articles to its app. The articles will be available to Premium subscribers as part of their 15 hours of audiobook listening time per month. Free users can opt to purchase standalone articles for $1.99."
"Starting today, there will be over 650 long-form magazine articles (available in English only) from a collection of stories that includes publications like Rolling Stone, The Atlantic, Vogue, Variety, Billboard, Vibe, GQ, Wired, Vanity Fair, and Pitchfork. Spotify says the articles were produced in-house by its audiobooks team and complement Spotify's existing audio offerings, like podcasts."
"Spotify tells TechCrunch that the narrated articles will use a mix of human and digital voice narration and that the portion of the articles using digital voice narration will be clearly labelled for users."
"By bringing shorter form content into the mix, we're meeting audiences where they are to help build healthy listening habits, ultimately growing engagement with books over time."
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