"Radio is "perpetually under pressure, he observes, "but contines to thrive in ways that are easy to overlook. Some of those ways are evangelized by Dave as live companionship, immediacy, localism - and he credits streaming with extending radio, not replacing it. Podcasting did not cannibalize radio; it "widened the lane" and brought new creators into audio. A bottom line: "Audiences still like radio.""
"In the study, which claims to be first of its kind, 592 popular podcasts were studied to assess the gender and race/ethnicity of the hosts. (A smaller study focused on guests.) Across the top 100 podcasts, about 64% f hosts were men; 36% women. That imbalance is more lopsided than in other media, the report determines - for example, 50% of the top films had a female lead or co-lead."
Radio continues to thrive despite perpetual pressure, offering live companionship, immediacy, and localism while streaming extends radio's reach rather than replacing it. Podcasting widened the audio lane and brought new creators into the medium without cannibalizing radio. Audiences still like radio. A USC Annenberg Inclusion Initiative analysis of 592 popular podcasts assessed host gender and race/ethnicity, finding that among the top 100 podcasts about 64% of hosts were men and 36% women. Podcasting shows a greater gender imbalance than film, television, and music. Women of color are notably underrepresented, comprising only six percent of top-100 podcast hosts.
Read at RAIN News
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