"The Corporation for Public Broadcasting (CPB) winds down operations this month, ending nearly 60 years of coordination of the public media system - and millions of dollars in annual funding and infrastructure support for local stations. What happens in the next several months will determine not only whether individual stations survive but the future of local journalism in the country."
"Public media stations reach 99% of the country's population with free, noncommercial, local news, music and information. Yet their greatest strength - broadcast dominance built over decades - has become their most significant vulnerability. The continued reliability of broadcast revenue meant many stations were slow to invest in digital capabilities, leaving them unprepared to serve audiences migrating online (in a sad echo of local newspapers before them)."
CPB winds down after nearly 60 years, ending coordination and millions in annual funding and infrastructure support for local public media stations. Stations reach 99% of the population with free, noncommercial local news, music and information, but broadcast dominance has become a vulnerability. Reliance on broadcast revenue delayed digital investment, leaving stations unprepared as audiences move online and allowing digital news nonprofits to enter local markets. The window of opportunity remains open for stations to lead local news if they quickly build digital capabilities. Collaborative programs with over 100 stations have generated millions in revenue, expanded audiences, and supported local news growth.
Read at Poynter
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