""Not now, not ever, as long as [SVP, general manager] Anne DePies and I are in charge," he added, as quoted by The Verge. "People have an instinctive reaction to what feels authentic," he added. "We recoil from what feels fake. That's why human creativity matters." "AI doesn't dream," Lee argued. "It doesn't feel. It doesn't make art. It aggregates it.""
"It's a refreshing sentiment, considering the Hollywood studio execs who have welcomed the controversial tech with open arms. While early attempts to harness the power of generative AI have turned out to be a headache in practice, studios and investors alike are nonetheless chomping at the bit to turn the film industry into a conveyor belt of AI slop. The comic book industry has been far from immune."
DC Comics will not support AI-generated storytelling or artwork and pledges a lasting prohibition on AI-crafted creative content. The company frames human creativity as inherently authentic and irreplaceable, asserting that AI only aggregates preexisting material and lacks dreaming, feeling, or artistic intent. Fan backlash followed instances like an AI-powered hologram recreation of a deceased comic legend, underscoring growing disillusionment with AI's encroachment. Studios and investors continue pursuing generative AI despite practical setbacks, while artists warn the technology threatens creative livelihoods. The stance represents a notable resistance to widespread AI adoption in creative production.
Read at Futurism
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