"On that score, Pew's latest survey makes one thing crystal clear: Age plays a huge role in how Americans prefer to get their news, creating a generational split with major ramifications for TV networks, streaming platforms, and digital publishers. What's more: The data shows that there's not been all that much variation to speak of, at least in the recent past, in terms of how different age groups consume news."
"For younger adults, meanwhile, keeping up with the news means something much different. Among Americans under 30, the biggest share (45%) prefer to read their news, and they're doing so almost entirely on their phones. Across websites, apps, search engines, and social feeds-reading for this age group is less about loyalty to a specific publisher and more about whatever surfaces in front of them."
""watching" means consuming , local broadcasts, or national networks on a TV screen, never mind the streaming revolution that's turned almost everything about the TV business inside-out. A separate Pew analysis from earlier this year actually drives that point home: The median viewer for CBS, NBC, ABC, Fox News, and CNN is now between ages 50 and 58, a reminder of just how heavily the strength of TV news remains tied to older viewers."
News consumption preferences in the United States show a clear generational divide that affects TV networks, streaming platforms, and digital publishers. Older adults skew heavily toward watching news on TV: 57% of Americans 65 and older prefer watching local broadcasts or national networks on a television screen. Younger adults under 30 favor reading news, primarily on smartphones via websites, apps, search engines, and social feeds, and they often follow what surfaces rather than a single publisher. Despite shifts like podcasts and news influencers, overall preferences for watching, reading, or listening have changed little recently.
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