One third of all journalists are creator journalists, new report finds - Poynter

"A third of journalists are creator journalists, independently publishing news, commentary or other content outside of a traditional media organization, according to a Muck Rack study published Tuesday. The study, which provides a snapshot of the state of creator journalism, found that out of 1,515 surveyed journalists, 522 self-identified as creator journalists. To compile the report, Muck Rack sent journalists in its database a survey in April."

"Half of the creator journalists who responded said they have been self-publishing for more than five years, signifying that the segment is quite mature despite narratives that creator journalism is a new, fleeting trend, said Muck Rack data journalist Matt Albasi, who compiled the report. "It's a much more entrenched segment within the journalism world than I expected," Albasi said. "This is a thing that journalists have been doing and succeeding at to some degree for at least five years now.""

"The primary reason creator journalists cited for self-publishing was "creative or editorial freedom," with 57% choosing that as their main motivation. Thirteen percent said they were driven by "professional branding or career development," and just 9% cited "financial opportunity." The vast majority of creator journalists, 75%, said that they cover similar topics to their main job at traditional news outlets."

One-third of surveyed journalists identify as creator journalists who independently publish news, commentary, or other content outside traditional media organizations. The survey included 1,515 journalists, with 522 self-identifying as creators, mostly in the United States and also in the United Kingdom, Canada, and India. Half of creator journalists have been self-publishing for more than five years, indicating a mature segment. Creative or editorial freedom is the primary motivation (57%), followed by professional branding or career development (13%) and financial opportunity (9%). Seventy-five percent cover topics similar to their main job. Only 6% rely on self-publishing as full-time income, with 10% earning at least half.

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