"Today show anchor Savannah Guthrie will host the affair, while The Times and "The Tonight Show" host Jimmy Fallon will both serve as production partners. Guthrie and Fallon announced the news on the 8:00 AM broadcast of the "Today" show on Monday, where they shared that the game show had been in development for the past two-and-a-half years."
"The show, which will begin airing on NBC next year, is being described as "fast-paced" and a "great family game." That sounds a bit different from the mobile game, which often requires long periods of thought where users work through the possible choices."
"This will be the first time that The Times has collaborated with a TV broadcaster for an entertainment-based program, representing yet another shift in the media company's pivot to build a sustainable digital subscription business as print revenue continues to decline."
"Wordle began its life as a popular online word puzzle game after being released in October 2021 by Josh Wardle, a software engineer in Brooklyn. In January of the following year, The NYT acquired the title for its growing games business, almost immediately bringing "tens of millions" of new users to the New York Times."
A Wordle game show will be produced for NBC, beginning to air next year. Savannah Guthrie will host, with The New York Times and Jimmy Fallon serving as production partners. The program is described as fast-paced and suitable for families, differing from the mobile game’s longer thinking time. The New York Times will collaborate with a TV broadcaster for an entertainment-based program, reflecting a shift toward building sustainable digital subscription revenue as print revenue declines. Wordle launched in October 2021 as an online word puzzle. The New York Times acquired it in January 2022, bringing tens of millions of new users. NYT Games reported more than 11 billion puzzles played across its games in 2024. NBC will begin shooting this summer and is seeking contestants.
Read at TechCrunch
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