Newsroom Profile: Mirror Indy - Poynter
Briefly

Newsroom Profile: Mirror Indy - Poynter
"This column is part of the Indianapolis Public Editor project, a pilot program designed to test whether the presence of a public editor who analyzes local coverage can elevate audience trust in journalism and promote media literacy."
Mirror Indy is a nonprofit newsroom in Indianapolis with 22 staffers, aiming to become a primary news source for residents. It was founded to elevate often overlooked community voices and has grown in reach and impact during its third year. The organization faces high stakes because losing its concentration of talent would harm the community. Nonprofit digital newsrooms are increasing, but charity alone cannot replace long-term losses from the for-profit industry. Foundations and donors do not fund indefinitely, so Mirror Indy must develop several sustainable revenue lines. Its leadership emphasizes that the most successful business model can withstand change.
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