"A Special Report hosted by senior national correspondent Brian Entin on the death of conservative activist Charlie Kirk topped both MSNBC and CNN in the demo, according to Nielsen data. The overall ratings lagged behind CNN and MSNBC, but the special brought in 44,000 in the key demo, compared to 32,000 and 38,000 for MSNBC and CNN, respectively. The special was competing against CNN's airing of Bill Maher's Real Time and MSNBC's The Weekend Primetime."
"Overall, NewsNation's Special Report drew 170,000 viewers compared to MSNBC's 384,000 and CNN's 548,000 in the same 8 p.m. hour. NewsNation also managed key demo wins for the 7 p.m., 10 p.m., and 11 p.m. hours. Weekends typically hold softer ratings for networks. MSNBC even aired a repeat of Stephanie Ruhle's The 11th Hour on Saturday. NewsNation's Special Report managed around 10,000 more viewers in the 25-54 demo, but drew about half of Ruhle's overall audience of 200,000."
NewsNation outperformed CNN and MSNBC in the advertiser-coveted 25-50 demographic during several weekend hours on September 12. A Special Report hosted by Brian Entin on the death of conservative activist Charlie Kirk delivered 44,000 viewers in the key demo versus 32,000 for MSNBC and 38,000 for CNN, per Nielsen. The special drew 170,000 total viewers in the 8 p.m. hour compared with MSNBC's 384,000 and CNN's 548,000. NewsNation secured demo wins at 7 p.m., 10 p.m., and 11 p.m., while overall viewership remains lower. Fox News continues to dominate, industry viewership is declining, and MSNBC will split from NBC News to become MS NOW next month.
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