"That's according to a new survey of over 280 media leaders from 51 countries conducted by the Reuters Institute for the Study of Journalism (RISJ). It found that on average, the sample of editors, CEOs, and digital executives expect traffic to their websites to plummet by 43 percent over the next three years - which would be a disastrous blow to their commercial operations."
"With omens like those, Nick Newman, senior research associate at the RISJ, predicts the "traffic era" of the early internet, which once sustained traditional publishers, may finally be coming to an end. "It is not clear what comes next," Newman told The Guardian. "Publishers fear that AI chatbots are creating a new convenient way of accessing information that could leave news brands - and journalists - out in the cold.""
A survey of over 280 media leaders from 51 countries reports editors, CEOs, and digital executives expect website traffic to fall 43% over three years, threatening commercial operations. Web traffic from Google Search to news sites has already declined 33% globally as chatbots like ChatGPT begin to replace search engines. The early-internet traffic era that sustained traditional publishers may be ending. Publishers fear AI chatbots create a convenient information gateway that could marginalize news brands and journalists. Reliable news, expert analysis, viewpoint, and human storytelling remain valuable and difficult for AI to fully replicate. Some publishers are embracing AI technology.
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