"In an age of high-turnover trends, ubiquitous screens, and fractured attention spans, a lengthy televised parade organized by a venerable department store sounds like a relic of a bygone era. But somehow, the Macy's Thanksgiving Day Parade has in recent years proved itself to be startlingly popular and relevant. In 2024, the parade drew an estimated 31.7 million viewers on NBC's broadcast and Peacock stream-an all-time record, and a bigger audience than the Oscars or any entertainment broadcast."
"This year's parade will include, along with balloons featuring legacy characters like Snoopy and Minnie Mouse, a Pop Mart float with an oversized Labubu, a Stranger Things float featuring a Demogorgon, and performances by a singing trio from KPop Demon Hunters and Wicked: For Good star Cynthia Erivo. Macy's is stubbornly unforthcoming on the economics of its parade, and a spokesperson"
The Macy's Thanksgiving Day Parade drew an estimated 31.7 million viewers in 2024 across NBC and Peacock, an all-time record and larger than the Oscars. The event pairs classic balloons like Snoopy and Minnie Mouse with contemporary pop-culture attractions and performers, including a Pop Mart Labubu float, a Stranger Things Demogorgon, KPop Demon Hunters, and Cynthia Erivo. Reports estimate production costs around $13 million, with NBC paying $20 million for broadcast rights and a reported new deal valuing annual rights near $60 million. NBC reportedly sells 30-second ad spots for about $900,000. The parade dates to 1924 and has aired on NBC since 1954, functioning as both a public spectacle and a significant commercial asset for Macy's amid store closures and layoffs.
#macys-thanksgiving-day-parade #television-ratings #broadcast-rights-deals #event-advertising-revenue
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