"Asia is the fastest growing sports market in the world, driven by eSports and live streaming, according to experts at a recent Nielsen conference. According to media measurement firm, this year, the relationship between sport and society is changing faster than ever, and staying on top of that change has become even more important. Equality, diversity, gender, race, sexuality and the environment, among other issues, are dominating the media and having an impact on every part of the sports business."
"We are seeing a couple of things play out. One is mobile and the second is OTT. Asia currently is the most digital savvy region. Digital currently is being driven by mobile. Therefore, how do we best design the experiences for sports fans and athletes? How to leverage that for people to connect? Facebook is already personalised as the users have their own wall and can choose the stories they want to share with others."
Asia is the fastest-growing sports market worldwide, with eSports and live streaming driving rapid expansion. The relationship between sport and society is changing faster than ever, with equality, diversity, gender, race, sexuality and environmental issues increasingly shaping media coverage and business decisions across the sports industry. eSports has become a top priority for publishers, brands, media and traditional sports, where creative content is essential for effective sponsorships. Major digital platforms are prioritizing sports investments, designing mobile and OTT experiences, personalizing content and leveraging live events to enhance fan engagement and behind-the-scenes access.
Read at The Drum
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