"LIV Golf plans to inform players and staff that the Public Investment Fund will cease financial support after the current season. This decision follows PIF's new investment strategy aimed at sustained value creation."
"The withdrawal raises concerns about the future of prominent players like Bryson DeChambeau. Despite attracting PGA players with lucrative contracts, LIV has struggled to build a substantial TV audience or fan base."
"LIV Golf's CEO has stated intentions to develop a business plan to ensure the league's continuation."
LIV Golf plans to inform players and staff that the Public Investment Fund will cease financial support after the current season. This decision follows PIF's new investment strategy aimed at sustained value creation. The withdrawal raises concerns about the future of prominent players like Bryson DeChambeau. Despite attracting PGA players with lucrative contracts, LIV has struggled to build a substantial TV audience or fan base. LIV Golf's CEO has stated intentions to develop a business plan to ensure the league's continuation.
Read at Axios
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