Less politics, more makeup: the unraveling of Teen Vogue under Trump 2.0
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Less politics, more makeup: the unraveling of Teen Vogue under Trump 2.0
"It was a transformative moment for the publication: proof that a magazine long associated with Disney child stars and headlines like Prom Fever! could shine light on the political dimensions of young people's lives. Over the following years, Teen Vogue deepened its coverage of politics and identity, becoming an unlikely hearth for progressive, even radical, feminism within the manicured offices of its publisher Conde Nast."
"Earlier this month, a Vogue Business article announced that Conde Nast was folding Teen Vogue into its flagship property, Vogue, to provide a more unified reader experience across titles. Although the article promised that Teen Vogue would keep its unique editorial identity and mission, it also said the outlet would now focus on career development and cultural leadership while its editor-in-chief would be stepping down."
"Conde Nast also laid off six unionized Teen Vogue employees, including its politics editor. Most of the laid-off employees were BIPOC women or trans, according to the Conde Nast union. After Conde staffers questioned the head of HR over the layoffs, the company fired four of them, prompting pushback from the union and a pledge from New York's attorney general, Letitia James: Conde Nast, I'll see you in court."
In late 2016 Teen Vogue published 'Donald Trump Is Gaslighting America,' which drew more than 1.3 million hits and dramatically boosted magazine sales. Under Elaine Welteroth, the publication expanded political and identity coverage and became a center for progressive and radical feminism within Conde Nast. Conde Nast later announced folding Teen Vogue into Vogue to unify reader experience, while promising to preserve its editorial identity even as the outlet would shift toward career development and cultural leadership and its editor-in-chief would step down. The company laid off six unionized Teen Vogue employees, many BIPOC women or trans; subsequent firings of staffers who questioned HR sparked union pushback and an attorney-general pledge of legal action.
Read at www.theguardian.com
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