"Global's WSQK is a full, 24/7, six-week long radio station deep into the Stranger Things universe. And everything is perfect. The station has 1980s-sounding jingles; it has DJs right through the day; it has features like the Rewind at 9; it has news at the top of the hour during the day; and of course it has commercials for businesses in Hawkins. Everything has been thought of - and everything has been really carefully recreated to keep you in the Stranger Things universe."
"WSQK is, of course, an advertising vehicle for Stranger Things, the Netflix series that has just returned for a new season. But here's the thing: it's done so, so well - and highlights how the creatives who work in good radio companies can always get closer to fans in a way that nobody else can."
"While the Americans have, sadly, stopped innovating in radio as far as I can see - and I've evidence that they stopped 19 years ago - other parts of the world are offering much more interesting and exciting output. (I still remember jumping into a car in 2014 in Nevada, and finding literally nothing to listen to)."
American commercial radio is described as having largely ceased innovating, while other regions produce more interesting output. Digital radio platforms, including internet and DAB, provide additional choice that enables broadcasters to grow brands rather than just stations and to offer new advertising options. Global launched WSQK, a full 24/7, six-week Stranger Things-themed radio station on London broadcast and online, recreating 1980s radio with jingles, DJs, features, hourly news and in-universe commercials. The station creates an immersive branded experience that brings creatives closer to fans and opens commercial possibilities for advertisers.
Read at RAIN News
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