"While the Americans have, sadly, stopped innovating in radio as far as I can see - and I've evidence that they stopped 19 years ago - other parts of the world are offering much more interesting and exciting output. (I still remember jumping into a car in 2014 in Nevada, and finding literally nothing to listen to). As I mentioned in a speech in Birmingham ten years ago, additional choice is what has driven radio's success in much of Europe."
"Global's WSQK is a full, 24/7, six-week long radio station deep into the Stranger Things universe. And everything is perfect. The station has 1980s-sounding jingles; it has DJs right through the day; it has features like the Rewind at 9; it has news at the top of the hour during the day; and of course it has commercials for businesses in Hawkins."
New radio platforms and digital broadcast choices have allowed broadcasters to expand beyond single stations into multiple brand extensions and targeted advertising. Parts of the world outside the US are producing more inventive radio output, supported by internet streaming and DAB. Global created WSQK, a 24/7 six-week radio station set in Hawkins, Indiana, to promote Stranger Things. The station includes 1980s-style jingles, scheduled DJs, features like a Rewind at 9, hourly news bulletins, and in-universe commercials. The station recreates period detail to sustain immersion and demonstrates how radio creatives can build closer fan relationships.
Read at RAIN News
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