"Contributing to Real Housewives drama was the tip of the iceberg this year for the Tribune. According to its annual report published on Friday, the Tribune has more than 32,000 digital subscribers and is on track to make $2.6 million in digital subscription revenue in 2025. (It had 30,362 digital subscribers in June 2024, according to its first annual report.) The nonprofit newspaper has budgeted nearly zero subscription income in 2026, however, because of its plans to drop its paywall and adopt a membership model."
"In the voluntary membership model, readers will choose between three membership tiers, ranging from $5 per month to $26 per month. The higher the tier, the more perks. Members of the highest tier will receive twice-weekly print editions to their doorsteps. The Tribune believes it can replace subscription revenue with donations and membership dollars. From the report written by data columnist and Utah Jazz beat writer Andy Larsen:"
Reporting about a castmate's legal troubles was featured on The Real Housewives of Salt Lake City, with The Salt Lake Tribune's headline shown on the episode. The Tribune now has more than 32,000 digital subscribers and projects $2.6 million in digital subscription revenue for 2025, up from 30,362 subscribers in June 2024. The nonprofit has budgeted nearly zero subscription income for 2026 because it plans to remove the paywall and shift to a voluntary membership model. The membership model will include three tiers priced from $5 to $26 per month, with higher tiers offering more perks and print editions for the top tier. The Tribune expects donations and membership dollars to replace subscription revenue, and a poll of subscribers indicated the major reason they became subscribers.
Read at Nieman Lab
Unable to calculate read time
Collection
[
|
...
]