""It took us a little while and we had a couple of bumps along the way," Daniel W. Dienst, executive vice chairman for Authentic, said in a recent interview from his New York office, where a photo of baseball legend Hank Aaron taken by acclaimed SI photographer Neil Leifer hangs on the wall behind his desk."
""You go to LeBron James' office in Akron, it's got his 30 covers on the walls," Dienst said."
Sports Illustrated hosted high-profile events during Super Bowl LX, featuring celebrities like Justin Bieber and Kevin Hart. The magazine has seen a turnaround since being acquired by Authentic Brands Group in 2019, moving away from reliance on advertising and circulation revenue. The company reports that Sports Illustrated is now highly profitable, with less than half of its revenue coming from media. Executive Daniel W. Dienst noted the magazine's historical significance and the prestige of its covers among athletes.
Read at Los Angeles Times
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