"The cable network just unveiled CNN All Access, a subscription product launching October 28 that is set to offer unlimited access to its live video feed and website, plus its video library. CNN superfans, or news junkies who've cut the cord, can get the service for $6.99 a month or $69.99 a year. Those who sign up by January 5 can get their first year for 40% off, or $41.99."
""I don't know how we attract people to this product who are not huge CNN fans," this person said. They, and others reached for this story, spoke with Business Insider on condition of anonymity because they weren't authorized to speak with the press. Another producer who's worked at CNN for more than a decade is more pessimistic. They said nothing in the CNN All Access announcement "had much of a wow factor.""
CNN will launch CNN All Access on October 28, offering unlimited access to its live video feed, website, and video library. Subscription costs are $6.99 per month or $69.99 per year, with a promotional 40% first-year discount to $41.99 for sign-ups through January 5. Some CNN employees expressed doubts about the product's appeal beyond existing viewers, saying the offering lacked a wow factor and questioning how to attract non–superfans. A producer predicted limited impact as consumers cut entertainment subscriptions for financial reasons. Research shows households average 4.1 paid streaming services and 35% of consumers reduced subscriptions recently. ESPN and Fox have launched similar direct-to-consumer networks.
Read at Business Insider
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