"The amazing thing about Delish, and honestly about media, is that no year is like the year before. I often say to my team that if you're doing the same thing a year later, you're probably doing it wrong. The major change was just in sheer numbers - we started with me and five editors. Some of our first photo shoots were on the floor in front of a window. We didn't even have a kitchen. We started shooting video"
"When Delish launched in 2015, it was akin to a scrappy startup. Today, it's a multimedia force, launching its first app (sponsored by DoorDash), and boasting a wildly loyal audience (34 million unique monthly visitors) and massive social media presence ( 3.2 million Instagram followers). The timing of the new app - which debuts today, just as the holiday cooking season is ramping up - reflects the strategic thinking that's defined Saltz's run."
Joanna Saltz has led Delish for ten years, steering growth from a five-person operation to a multimedia brand with 34 million unique monthly visitors and 3.2 million Instagram followers. Delish emphasizes approachable, no-stress cooking and launched its first app, stocked with over 10,000 recipes and sponsored by DoorDash, to make cooking more intuitive during the holiday season. Saltz maintained a startup mentality inside a legacy publisher, scaling production from makeshift shoots without a kitchen to full multimedia capabilities. Strategic timing and audience focus guided product launches and expansion, building a loyal digital and social following.
Read at Digiday
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