
"Our viewpoint is HBO should stay HBO. They built a phenomenal brand. They are a leader in the space, and we just want them to continue doing more of it. But by bringing the platforms together, all of our content will be able to reach even a broader audience than we can do standalone."
"if his deal to acquire the entirety of Warner Bros. Discovery for about $110 billion receives the necessary regulatory approvals, he plans to merge Paramount Plus and HBO Max. Ellison noted that combining the services together would give Paramount Skydance 'a little over 200 million direct to consumer subscribers,' but he insisted that the company would want the HBO brand to 'operate with independence.'"
Paramount Skydance CEO David Ellison announced plans to combine Paramount Plus and HBO Max if his company successfully acquires Warner Bros. Discovery for approximately $110 billion. The merger would create a streaming platform with over 200 million direct-to-consumer subscribers. Ellison emphasized that HBO would maintain its brand independence and continue its current programming leadership under Casey Bloys. The combined platform would enable broader content distribution across both services. This announcement follows a competitive bidding process where Netflix withdrew its offer, allowing Paramount Skydance to emerge as the frontrunner. The merged company also committed to releasing at least 30 films annually in theaters.
#streaming-consolidation #paramount-skydance-acquisition #hbo-max-merger #media-industry-ma #subscriber-growth-strategy
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