In this week's Future of TV Briefing, Michelle Khare, a prominent YouTube creator with over 5 million subscribers, discusses her nomination for a Primetime Emmy for her show "Challenge Accepted." This could signal a significant shift in how YouTube creators are viewed in relation to traditional television. Khare emphasizes that an Emmy win represents not only personal achievement but also a maturation of the digital content industry. The push for recognition by YouTube CEO Neal Mohan further illustrates the platform's growing legitimacy and its role in the broader entertainment landscape.
Winning an Emmy is not just about being heralded as good. Really, it’s an indication of our industry maturing. There’s a reason that movies and TV shows advertise their top-tier content as Oscar-nominated or Emmy-nominated. It brings opportunities.
Khare's Emmy eligibility comes a year after YouTube CEO Neal Mohan penned an op-ed pushing the Television Academy to consider YouTube creators alongside traditional TV and streaming programming for its awards.
Her place on the nomination ballot is signal enough of how YouTube has rooted itself in the entertainment firmament.
Skeptical that a YouTube show could be considered on par with a traditional TV or streaming series? Well, read on to see how TV-like the production of 'Challenge Accepted' actually is.
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