Fox Sports will provide complete FIFA World Cup coverage for American viewers in the USA. The network frames the broadcast as a major responsibility and a chance to keep fans engaged throughout the full tournament. Fox production leadership emphasizes creating a lasting legacy by comparing the impact of the 1994 World Cup to the current strength of MLS and NWSL. The coverage is positioned as larger than other major soccer events and as an opportunity to change the trajectory of soccer in the United States. Fox previewed the event with broadcasters, including Zlatan Ibrahimovic via video call, during a private media reception in Manhattan.
""I'm really proud that we get to broadcast this World Cup - it's a huge responsibility for us," stated Fox's Vice President of Production Zac Kenworthy to FourFourTwo. "As a producer, you want day 40 of the 39-day tournament to roll around and for people to be feel like they're missing a little piece of themselves: 'Oh my goodness, the World Cup's over, what am I going to do with my life?""
""You want to leave a lasting legacy. Look back to what the 1994 World Cup did - the fact that we didn't have a professional league, and now we have a very strong MLS and NWSL. I hope 32 years down the line, people look back at Fox's coverage and say, 'That was a moment that really took us into the maturation phase of our country's soccer timeline.""
""Fox Sports already has a decade of experience broadcasting major soccer events, but there's a prevailing sense that this World Cup is bigger than all of those Euros, World Cups, and Copa Americas combined. It's not just a tournament - it's a chance to change the trajectory of soccer in the USA.""
""People have been judging me all my career, so now it's time for me to judge others," warned Ibrahimovic. "If you're going to break against me then get the f out.@Ibra_official x @TomBra""
Read at www.fourfourtwo.com
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