"When the first ever stage adaptation of the global book and film franchise The Hunger Games opens its doors in London next week, fans paying up to 200 have been promised an electrifying and immersive experience. The show at the purpose-built 1,200 seat Troubadour in Canary Wharf, which features Hollywood A-lister John Malkovich appearing via screen as the evil President Snow who oversees the televised spectacle of teenagers fighting to the death,"
"The boom in the market for experimental, unusual nights out and shows is well established, from escape rooms, axe throwing and slumber parties to Secret Cinema's Olympic Park takeover to recreate the setting for Back to the Future and the hugely successful Abba Voyage. Recent pop-ups include experiences linked to Minecraft, Jurassic World and Squid Game. As big money has rolled into the sector, so too has a desire from companies to rely on solid gold intellectual property to bring in the crowds"
A high-profile stage adaptation of The Hunger Games opens in London promising an immersive experience and a screen appearance by John Malkovich as President Snow. The production exemplifies a wider surge in experiential entertainment, from escape rooms and axe throwing to large-scale events like Secret Cinema and Abba Voyage. Recent pop-ups have tied to Minecraft, Jurassic World and Squid Game. Significant investment has pushed companies to rely on well-known intellectual property to draw crowds. Industry figures note that recognizable global IP helps attract audiences, though even prominent IP does not guarantee commercial success. Disney is also staging a traditional Greatest Showman production.
Read at www.theguardian.com
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