""Our betting approach has focused on offering an integrated experience within our products," ESPN chairman Jimmy Pitaro said in a statement. "Working with DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business. We are excited about this new collaboration with DraftKings." Earlier Thursday, ESPN announced it will no longer work with Penn Entertainment."
""ESPN's unmatched visibility across the world of sports make this collaboration a natural fit," said Jason Robins, CEO and Co-Founder of DraftKings. "As an innovative leader in digital sports entertainment, DraftKings is uniquely positioned to integrate our technology and products with ESPN's iconic brand and storytelling power. Together, we're delivering a seamless, engaging, and responsible experience that elevates how fans connect with live sports.""
"At launch, ESPN users will be able to access DraftKings' sportsbook, daily fantasy and Pick6. A full rollout of all integrations is expected in 2026. DraftKings has more than 10 million customers in 28 states, Washington D.C. and Ontario, Canada. The two companies also said they will collaborate on a commitment to responsible gaming, including promoting responsible play through ad campaigns and integrations."
ESPN named DraftKings as its Official Sportsbook and Odds Provider effective Dec. 1 and will integrate DraftKings across ESPN platforms, including the ESPN app betting tab. At launch, users will be able to access DraftKings' sportsbook, daily fantasy and Pick6, with a full rollout of integrations expected in 2026. DraftKings has over 10 million customers across 28 states, Washington D.C., and Ontario, Canada. The companies committed to promoting responsible gaming through ad campaigns and product integrations. ESPN ended its relationship with Penn Entertainment prior to this new partnership.
Read at ESPN.com
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