"Verts is a whole new way to discover stories in a vertically-swiping format. Users can tap the new Verts icon in the navigation bar on their phone and swipe through a stream of scenes and moments from movies and shows on Disney+, which they can then seamlessly add to their Watchlist or just start playing."
"Disney says that in early experiments, Verts has driven additional engagement, much of which can be attributed to the new advanced algorithm that powers the recommendation engine for the experience to ensure that Verts feels uniquely relevant and personalized to each individual user."
"Over time, Verts will evolve with opportunities to add content from creators that reflects our fandoms, plus other storytelling formats, content types, and personalized experiences."
Disney+ introduces Verts, a new vertical video discovery feature accessible via a dedicated icon in the mobile navigation bar. Users swipe through curated scenes and moments from Disney+ movies and shows, with the ability to add content to their Watchlist or begin playing immediately. The feature utilizes an advanced recommendation algorithm to deliver personalized content tailored to individual users. Early experiments demonstrate increased engagement through this format. Disney plans to expand Verts with creator content reflecting fan communities, additional storytelling formats, and varied content types to enhance the personalized experience.
#vertical-video-discovery #streaming-platform-innovation #personalized-recommendations #mobile-user-experience
Read at GSMArena.com
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