"The new entity will oversee about USD$1.5bn (£1.14bn) in US billings and employ 400 staff, positioning it as North America's second-largest independent media shop. The financial details of the deal have not been disclosed. Ocean Media will continue under CEO Jay Langan, while Empower CEO Ashlee Clarke will lead the parent group as co-chair alongside Chris Clarke. Both agencies will retain separate client rosters and cultures"
"A number of TV network CEOs, including leaders from Seven, Nine, Ten, WIN, and Free TV Australia, are in Canberra pushing to abolish the Commercial Broadcasting Tax and resist new gambling ad restrictions. They are also lobbying for more support for regional TV. TV executives argue the tax is unfair since digital platforms like Netflix and YouTube pay nothing to operate in Australia. Critics say the spectrum TV uses is a valuable public resource that must be regulated."
Empower Media acquired performance agency Ocean Media to form the Empower Ocean Media Group. The combined entity will handle roughly USD$1.5bn (£1.14bn) in US billings and employ about 400 staff. Ocean Media will keep CEO Jay Langan, while Empower CEO Ashlee Clarke will co-chair the parent group with Chris Clarke, and both agencies will maintain separate client rosters and cultures. Roqad acquired Zeotap's third-party data arm, Zeotap Data, to expand access to scaled audience segments and ad tech integrations. Several Australian TV networks are lobbying to abolish the Commercial Broadcasting Tax and seek more regional support. China is enforcing mandatory AI content labelling.
Read at Exchangewire
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