"I wish I was above this over-played media trend, and yet here I am with my own list of the top creators of the year. Because each platform handles engagement and viewership a bit differently, it's always difficult to determine the "best" creators at any point in time. There are also dozens of companies out there that swear they hold the answer to who's on top, but those systems are almost always in dispute (often by rival social media ranking companies)."
"Alex Cooper ("Call Her Daddy") Joe Rogan ("The Joe Rogan Experience") Theo Von ("This Past Weekend w/ Theo Von") Mel Robbins ("The Mel Robbins Podcast") Steven Bartlett ("The Diary of a CEO With Steven Bartlett") Each creator or podcaster on this list scored at least four points, meaning they appeared on top creator roundups in least one of four different publications, were featured on a platform's end-of-the-year ranking or - in the case of Alex Cooper and Mel Robbins - scored a Golden Globes nod."
The roundup ranks top creators and podcasters of 2025 using three categories: published creator lists, platform year-end charts, and Golden Globes nominations. Creators and podcasters were separated because platforms like Spotify, YouTube, and Apple published end-of-year podcast rankings while Instagram and TikTok did not release creator roundups. The top podcasters listed include Alex Cooper, Joe Rogan, Theo Von, Mel Robbins, and Steven Bartlett. Each listed creator or podcaster scored at least four points by appearing on multiple publications' lists, platform rankings, or receiving award nominations. Alex Cooper appeared on all four creator lists, three platform lists, and received a major awards nomination.
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