Comcast and the International Olympic Committee have partnered in a landmark deal worth approximately $3 billion, extending broadcast rights for the Olympic Games until 2036. This agreement transitions Comcast from a media rights holder to a strategic partner, highlighting collaboration on broadcast infrastructure and digital advertising. The deal is designed to enhance Olympic coverage in the U.S. amid a transforming media landscape, where technology plays a crucial role. This partnership aims to drive engagement and subscriptions for Peacock, especially after the success of the last Summer Olympics coverage.
This agreement with Comcast is groundbreaking because it goes far beyond the traditional media rights agreement which we have had for many years with our valued partner. The media landscape is evolving rapidly and, by partnering with one of the world's leading media and technology companies, we will ensure that fans in the United States are able to experience the Olympic Games like never before.
We live in a time when technology is driving faster and more fundamental transformation than we've seen in decades. This groundbreaking, new, long-term partnership between Comcast NBCUniversal and the International Olympic Committee not only recognises this dynamic but anticipates that it will accelerate.
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