"They think they either need to be completely unscripted and raw or tightly rehearsed. But that's a fallacy - really effective leaders are able to show their personality and authenticity and still be incredibly precise in their messaging."
"The first layer of media training is foundational - which is how to protect yourself and your organization,"
"Executives must have a clear understanding of the general rules of the road."
"I have found that there absolutely is an appetite for more colloquial styles when approaching executive communications, but it has to be rooted in what the guidelines are from a regulatory perspective,"
Several high-profile tech executives made controversial public remarks recently, spanning teenage pregnancy, immigration enforcement, fentanyl, sexualized content, and premature financial guidance. Those comments occurred across creator-led interviews, social media, and earnings calls, and in one case forced a formal SEC filing. Communications advisors recommend that leaders balance authenticity with disciplined messaging rather than being entirely unscripted or overly rehearsed. Foundational media training and clear regulatory guidance are necessary to protect organizations. Demand exists for more colloquial executive communications, but speakers must understand rules of engagement and compliance to avoid reputational and regulatory consequences.
Read at Axios
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