
"Once upon a time, television was the fireplace around which America gathered. Paramount's movies filled the multiplex, CBS's anchors narrated history, CNN beamed wars and elections into living rooms. Now the hearth has been replaced by a five-inch rectangle that no one can put down, and the ritual is no longer the shared experience during primetimeit's an endless scroll of short-form videos."
"the studio run by Ellison's son, David Ellison, pulled off the improbable and scooped up Paramount Global. That means CBS, CBS News, Paramount Pictures, Nickelodeon, MTV the cultural wallpaper of the late 20th century now hangs in his portfolio. Almost before the ink was dry, insiders reported Skydance might also be eyeing pieces of Warner Bros. Discovery. And in that pile sits CNN. Yes, CNN, battered in the ratings but still the channel world leaders flip on in hotel suites."
Television's role as a shared national ritual has been supplanted by individual five-inch screens and endless short-form video scrolling. Younger viewers favor TikTok over traditional shows such as NCIS, creating an existential crisis for legacy media. Skydance, backed by RedBird Capital, acquired Paramount Global, bringing CBS, CBS News, Paramount Pictures, Nickelodeon, and MTV under new ownership. Insiders suggest Skydance may pursue assets from Warner Bros. Discovery, including CNN. CNN retains institutional influence despite falling ratings because ownership confers access and power on Capitol Hill. Jeff Zucker's involvement via RedBird amplifies strategic influence. Larry Ellison reportedly aims to buy TikTok, targeting Gen Z's attention and cultural reach.
Read at www.mediaite.com
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