Brooklyn Beckham confirmed his family feud. PR experts are wincing.

""I do not want to reconcile with my family," Brooklyn wrote in a six-part Instagram Story. "I'm standing up for myself for the first time in my life." While certainly juicy, Brooklyn's scathing accusations struck PR experts as less than shrewd. "He didn't just light a match. He brought a flamethrower to the bridges," Mike Fahey, the founder and CEO of the PR agency Fahey Communications, told Business Insider."

"Brooklyn went on to accuse his parents of "trying endlessly to ruin" his relationship with his wife, Nicola Peltz Beckham, and soiling their 2022 wedding with "anxiety and embarrassment." He also said his parents have planted unflattering stories in the tabloids about the couple, presumably referring to the frequent reports that painted Nicola as a controlling and all-consuming influence in Brooklyn's life. "My family values public promotion and endorsements above all else. Brand Beckham comes first," Brooklyn wrote."

"He concluded the series of posts with an appeal that, given the extremity of his method, could be read as counterproductive: "My wife and I do not want a life shaped by image, press, or manipulation." Brooklyn, Nicola, David, and Victoria did not respond to Business Insider's requests for comment. So far, no party has directly addressed Brooklyn's posts publicly. Brooklyn Beckham's request for privacy backfired spectacularly"

Brooklyn Beckham announced he does not want to reconcile with his parents and said he is standing up for himself. He accused David and Victoria Beckham of trying to ruin his relationship with Nicola Peltz Beckham and of soiling the 2022 wedding with anxiety and embarrassment. He claimed his parents planted unflattering tabloid stories and prioritized public promotion and endorsements over family, stating Brand Beckham comes first. He and his wife said they do not want lives shaped by image, press, or manipulation. The posts sparked a social media firestorm and drew PR criticism; no family member has publicly responded.

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